Tips On Cutting Google Adwords Costs Easily
As many of us are aware that Google advertising platfrom is getting very competitive, it’s not more easy to stay profitable and its getting to start a campaign with less work . Learn Pay Per Click techniques with Reality PPC. If you want to stay ahead of your competition, please do not waste your time and money on untapped markets, you can easily boost and increase and take your Adwords campaign to the next level just by adding negative keyword phrases. Its really a time well spent, but the AdWords system is offering us more and more ways to get this work done easily.
I am sure you already know this, its very easy to add negative keywords to your Adwords account and ad groups or adgroup level that block your ads from showing for search queries matching the negative keyword.Negative keywords apply to broad and phrase match keywords only — do not use them with exact match phrases.
Here’s an example of how to use a negative keyword, and the results you can get. Let’s say that you are bidding on the keywords storage shed broad match. This keyword gets 301,000 searches a month. If you look at the searches that are being tallied under the broad match of “storage shed”, you will also find this keyword “Ribbermaid storage” and storage shed plans this keywords are being searched for more than 18,500 times a month. You do not sell Rubbermaid storage sheds, or storage plans, so in your adgroups you add this as “-plan” and “-rubber maid” to your adwords adgroups or –if it applies to all the adgroups in your campaign — to your campaign. You have just weeded away 18% of the searches on the main keyword “storage sheds”, and hence just protected yourself not simply the price of those clicks, but the hurt they were doing to your clickthrough rate by displaying ads to somebodies who aren’t involved in what you’re selling. Check out Reality PPC to start making money online today.
And that’s just the tip of the iceberg. If you see the example above, I checked the keywords once that were triggered for the broad match term with the help of Google Keywords tool. The real results of negative keyword research come from looking at the results in your own campaigns. You can easily do this with Google Adwords search query function, or, use the new interface, you can research negative keywords from right within an adgroup by going to the “keywords” tab and then going to the “see search terms” pulldown menu. If you pick out “all” from the “see search terms” card, you’ll see the actual search enquiries that individuals used that triggered your ads for particular keywords.
If you’re practicing broad match keywords the first time you actually determine what your advertisings are showing for you may give you quite a blow. Google sometimes matches real search queries to keywords in your account pretty loosely. It can get as loose as a search query for “dog treats” triggering an ad tied to the broad match of “dog food”. In a sense, this is great, because it lets your ads more exposure, but if the results are terrible and are costing you money, you may like you had initiated making negative keyword research months ago.