For small businesses to survive in an erratic lending climate, the use of flexible financing tactics means that some small business loan options which borrowers previously ruled out because they were too complicated or costly might deserve another review. A prime example of a Plan B business financing strategy for many small businesses but not their eventual choice to obtain additional working capital financing is a accounts receivables factoring program (also referred to as credit card receivables factoring). With a sudden reduction in business lines of credit and an increased requirement for collateral by many commercial lenders, the use of credit card processing to obtain working capital now has more practical appeal for the typical small business owner who needs more cash for their daily operations. (more…)

Based on what has been seen and reported, it is reasonable to wonder if commercial banking has more big problems lurking in the wings. For the past year, most banks and lenders have been subject to both disastrous operating results and negative publicity. The commercial mortgage loans activity reported by most banks tells a different story than the portrayal as healthy and normal by bankers and politicians. (more…)

Great minds think alike. That’s why James Schramko and Kyle Tully both agree that when it comes to offline business consulting, experience is important.

Offline business consulting is, in short, working to assist other businesses out there to beef up their traditional marketing efforts. While a lot of attention is being paid to online marketing efforts these days, traditional print, television, radio and more unorthodox guerrilla marketing efforts remain a key component of any business’s marketing strategy.

Schramko and Tully firmly believe that offline business consultants need a firm grounding in the basics of marketing. For folks new to the offline business consulting game, copies of Dan Kennedy’s No BS books are essential to developing necessary marketing skills.

Importance of Broad Experience

While experience is important, you don’t have to know every single technical aspect of marketing to see success in this field.

The key is to be a jack of all trades. Offline business consultants should know a bit of everything concerning all of the technical aspects of their field. Most clients understand relatively little about marketing and how it works, so with just a smattering of knowledge concerning each aspect of your marketing effort, you’ll be able to substantially impress the folks with whom you want to do business.

Once you have obtained the job, you can then outcourse many of the more complicated technical aspects of the marketing work you’ve been paid to do.

The most lucrative offline business consulting jobs you can land are recurring fee jobs. To create this work, you need to draft a business plan that allows you to offer continuing services. By creating a constant need for yourself and the services that you provide, you create a constant steady income for your business. When offering offline business consulting services, make sure that what you offer includes a maintenance plan or other recurring service to insure a steady stream of income.

If you lack experience in offline business marketing, getting some is just a matter of finding a program or a mentor that can help you fill the current gaps in your knowledge.

James Schramko is a leading figures in the online marketing world with a very lucrative offline business consulting business. He is regularly sought after by big corporations for his skill and expertise in marketing. Schramko offers an acclaimed marketing program known as SuperFastResults.