After you’ve attracted the potential buyers in with your excellent title, the next thing you want to do to sell things on eBay, is to let them know all about your item with the listing description. But exactly what must anyone write as part of your description?

At its heart, the item description is an advertisement. Without making it overly obvious, you should be writing sales copy. You’ll be looking to get bidders excited about your items, and that’s typically difficult – however on eBay, if you come up with the appropriate item to sell and give enough information, the customers almost excite themselves.

Technical Details.

Include each and every technological detail you are aware of, including the item’s manufacturer, its state, how big it is, where and when it was manufactured, its history, and everything else different about it. Avoid being too dull, though: the ideal descriptions are usually written in pleasant, conversational words, and demonstrate a real knowledge of the object. Whatever you do to sell things on eBay, be certain to tell the truth!

Bear in mind the majority of the people who’ll be bidding on your item will be equally as knowledgeable about it as you happen to be, if not more – this is likely to be their hobby, and they’re experts. You shouldn’t feel like you need to explain the basics of the item: just include as much technical detail as you can. Usually, never put anything in the description if you don’t really know what it means, as the chances are other people will, and if you have it slightly wrong then you’ll definitely appear like you don’t know what you’re dealing with.

Interesting Details.

You might discover that you enjoy including some details regarding how you purchased the item, why you happen to be selling it, and the kind of person you think might enjoy it. It’s not totally essential, but it gives your auctions with a little character and a personal touch, and may make people more likely to trust you, making it easier for you to sell things on eBay. People may wonder what you’re doing getting rid of 500 DVDs all at once, but if you explain the reason, they’re likely to be reassured that nothing dodgy is going on. If you’re selling them because you’re downsizing houses and don’t have the room, just say so.

Include as Much as You’re Able to.

Leave nothing out of your description, regardless of whether that appears to you like it makes it cumbersomely lengthy. There is no way you can be overly thorough: someone, somewhere will probably appreciate that you spent the time to write the extra details.

Don’t assume that a customer who wants extra information is going to email you to ask a question: a lot of buyers don’t like to and won’t do it. Think of questions which bidders might have and include the answers in your description, since people generally have a tendency to ask the same questions repeatedly.

Each time a bidder does email you to ask a question, you should both answer their question as well as update your description to ensure that it will include the answer next time. If bidders ask questions that are answered in the description, look at putting these areas of the listing on a line alone, or in bold, so they are easier to notice.