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Archive for November 26th, 2009

Business: General

November 26, 2009

The Ardyss Scam and Is there one?

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Just like any other MLM product, there are people out there willing to cry foul to anybody who will listen about the dangers of the Ardyss scam. I always take scam accusations seriously, but I have found in my research that all too often in the multilevel marketing business people say something is wrong when in fact nothing is wrong. I feel it is important to look at any claims seriously and I use a systematic approach any time I investigate one.

Essentially I mostly focus on two things when looking at a multilevel marketing program that has been called a scam. The actual product, and the business, typical complaints about a scam are focused on either of these key elements and the Ardyss scam is no different from any other MLM program in this regard.

So let us take a look at the product line and see if there is an Ardyss scam to be found there. Ardyss has a diverse line of products that includes health supplements and skin care products as well as their core line of body reshaping garments. I will be honest, I find myself questioning how well some Ardyss products, like their memory improving health supplement actually work. That being said, body reshaping clothing is anything but a new concept.

Even though some products may be more placebo than packed with power, I feel confident that the primary product would perform as intended, their body reshaping products can effectively change the shape of a person’s body through regular use, even if it is only by conditioning the body to perpetually try to suck in the stomach or sit up straight. I feel proclaiming this catalog is an Ardyss scam seems heavy handed and incorrect to me.

Now does this mean that the Ardyss scam is a multilevel marketing business opportunity? In my experience lots of people call MLM businesses scams when they feel they do not live up to the all too familiar promise of either easy wealth, or do they feel it is fair to claim that anyone can succeed in an MLM business.

The truth of the matter is it is very possible to turn any MLM business into an easy source of steady income. However it is not as easy to develop an MLM business to this point. It could take weeks, months, or years, depending on your personal goals. You can be certain allot of work goes into growing the business to such a level.

It is also true that anybody can succeed as the owner of an MLM business. Anybody can succeed, assuming of course that they have the requisite marketing knowledge necessary to effectively sell the product and grow their network. Trying to succeed in MLM without understanding marketing is like trying to measure a room without a tape measure.

The only way to find success, and not cry, “Ardyss Scam” as you become increasingly frustrated with your multilevel marketing business, you need a solid grasp of the essential marketing principles which will allow you to succeed in any MLM Business regardless of the product.

Business: General

A Quick Review of the Ardyss Compensation Plan

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Like any MLM program the Ardyss compensation plan is both pretty standard, and sometimes hard to understand. If you have the years of experience that I do with multilevel marketing, it certainly makes it easier to decipher this document, but if you are new to the MLM business the sheer amount of jargon involved can be quite intimidating.

Like any MLM, the first part of the Ardyss Compensation plan is the profits to be gained from retail sales. Distributors order product from Ardyss at “wholesale” price, with the suggested retail price being 40% above that.

The suggested retail mark up for Ardyss products is 40 percent, and that is no small slice. While it might be tempting to try cutting your profit margin in an attempt to boost volume, undercutting is not necessary for boosting sales in multilevel marketing.

Obviously boosting your sales volume is essential to working your way up the Ardyss Compensation Plan, but it is better to do this with solid marketing than it is by undercutting. Solid marketing skills will let you increase your sales volume without having to shrink your profit margin.

The Ardyss Compensation Plan is much like any other MLM compensation package, in that “promotions” which grant you access to bonuses and increase the range of your commissions in your network are triggered by monthly wholesale purchases, both individual and group orders.

Since recruiter’s commissions are based on the whole sale orders of their recruits, the more recruits, and the more active they are, the more money you make. As you build your network and climb the promotion ladder you begin to receive commissions from network members farther and farther from you, and that is where you can start making big money.

On top of these relatively normal provisions, the Ardyss compensation plan also includes a number of bonuses. You are eligible for bonuses for recruiting new distributors, for the orders made by your recruits, and meeting certain sales goals on the group and personal level.

If you want to work your way up the Ardyss compensation plan you better take the time to educate yourself on marketing. With a solid understanding of marketing you can not only grow your own MLM Business, you can pass that knowledge on to your network, boosting their results, and your commissions.

Business: General

A Brief Review of Ardyss Brochures

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Anytime I examine a multilevel marketing system I always look at the same three elements, the product, the company, and the marketing materials. I use this same system for every single multilevel marketing program I look at, and it certainly makes it easier to weigh the pros and cons of participating in any given program.

I want to focus on the Ardyss brochures available to distributors as marketing materials in this article, so I’m going to be moving very quickly through my analysis of both the product and the company.

To start with there is not an Ardyss product, or a few, no there are lots of Ardyss products. They have three lines, their reshaping garments, their skin care products, and their health supplements.

A program with the number of options that Ardyss has is certainly good, but both health supplement and skin care are fiercely competitive industries. Unique is always best when looking at a product.

Ardyss has been around for roughly twenty years depending on whether you want to look at their US incorporation date or the founding of the small business that would eventually turn into the company that presently exists. They have been specializing in body reshaping garments since their inception which does give the company a bit of heft.

Now for the important stuff, as far as this article is concerned, the marketing materials. There are a number of Ardyss brochures available to distributors. Distributors can use the brochures to both print hard copies and to make available on their websites in a digital format like the .pdf file. These can definitely be handy, and I am inclined to think they are better than most testimonials actually.

Testimonials are commonly used because they can be so moving. However, I tend to have a lot of doubt when I read testimonials. I have all too often encountered obviously copied testimonials, so they tend to trigger a skepticism bell every time I see one. This is why sometimes you should just stick to the basics, and that is a great time to use the Ardyss brochures.

In conclusion, your success in any MLM program, including Ardyss, depends on your marketing skill. While the Ardyss brochures are helpful, they alone will not lead to success. In order to see your MLM Business grow you need to know how to market effectively, once you do, you will be able to make any MLM product or program a winner for you.

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