how to get more backlinks

OK, this is a multi-faceted concept and I want to emphasise it’s not clear cut. But here is what I know in my work at the Backlinks clinic:

Authority – simplified

The more authority your site has the better you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov domain extensions. These domains imply they are credible sources of information and it’s an established fact that as far as Google is concerned backlinks from these domains to your site will contribute authority to your site. Another good example is Wikipedia as the entries here are mostly contributed to by group of humans as opposed to a single marketer.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative content link to your web pages then you receive their influence and as far as Google is concerned you become more authoritative and so the trust in your content by Google goes up.

How Google declares what is and isn’t authoritative is undisclosed for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the net needs is someone exploiting the methods that Google untilzes in its efforts to try and bring some order to probably the most important technological resource of our times.

How not to get Authority and Backlinks

In the same vein it’s worth my while stating some underhand sources and practices of building backlinks that Google not only disapproves of but appears to be acting to ‘’categorize as illegitimate authorities. In no particular order of merit, the common examples are:

• Paid backlinks – hubs where individuals buy and sell backlinks
• Comment spam – entries that contain links on web sites that are just not related to the main content.
• Low quality and *duplicate content – ‘scraped’ or copied
• Unnatural growth – there are a myriad of ways that this is achievable, Google isn’t dumb. Any sudden rise in the amount of backlinks is going to show up on Google’s radar, specifically if it’s a recently registered domain.
• Backlinks from ill reputed web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on shakey ground, but major media portals appear to get a lot of authority and I have definitely seen significant quantities of the same article over and over again on different portals with no penalties, I am still monitoring this, only as some of the results I am seeing defy the consistent behaviors I usually expect to see. More on this is in a future article….