The micro bloging platform Twitter has created quite a media storm recently with a media frenzy of celebrities integrating Twitter on their video casts , and Internet marketing gurus saying that we can use Twitter to hundreds of fans , the talk about Twitter is hard to avoid . You almost certainly have friends and work colleagues on Twitter and you’ve most likely had Twitter invites from your leading suppliers . That brings us neatly to my point . What are YOU doing about it for yourself?

A lot of people, actually I think most, don’t even “get” Twitter. And that’s partly because it can be many different things to almost as many people. And to some extent, they may even be all true, at least to that person.

But however you approach your Twitter strategy and there’s a great FREE training video about that at http://www.TrafficHug.com/twittervideo/ but whatever you do, you should be doing something. Even at a minimum you have one more point of contact via Twitter , ideally with some way of people finding you by your keyword, or your name. It could be embarrassing if existing customers search for you and your competitor , or a cyber squatter, have beaten you to your own name.

In other articles we talk about how to get noticed for your keyword and how to manage your account for targeted conversion (also covered well in that free video I mentioned earlier) but let’s do something we can do right now.

Most people perceive Twitter traffic as coming from within Twitter itself . A concept most Twitter directories promote . But with Twitter , the advantages of having your existing customers join you on Twitter are well worth having . So enormous that we need to take action .

A very quick solution is to add a Twitter “badge” to your website, eCommerce store or blog . A badge is a simple graphic saying who you are on Twitter with a hyperlink to your Twitter profile. In the videos , they go in to how you extend that concept , but the badge we can do now, with no excuses.

WHERE CAN I GET MY BADGE ?
You can get your own customised Twitter badge without spending any money from here ;
http://wwwTwitterHug.com/twitter/category/badge/ – Free Twitter badge .

You just paste the HTML it provides in to your page .

You can also paste the pure HTML in to most blog widgets. I’ve put one on all of my own blogs.

The Twitter badge is contained in its own HTML tags so should live happily almost anywhere.

You can create an HTML table or div layer to house it, then you can just paste the code in in that place . With WYSIWYG html editors, there is usually an HTML “object” box you can place in the desired location and just place the code in to that. Adobe Dreamweaver users can just insert an AP Layer (from the insert menu) and then paste the code in to that using the HTML code view pane.

The benefits of promoting your Twitter profile from your regular web properties as I said are huge and yet it is something most Twitter users do not use. You will discover organic search benefits (SEO) of linking (it’s not reciprocal, see video) as well as “people” benefits. Wear your Twitter badge with joy.